These myriad organizational contexts include religious congregations, premier league soccer, college football, and franchises among many others:
Watson, A., Dada, O., Wright, O., & Perrigot, R. (2019). Entrepreneurial Orientation Rhetoric in Franchise Organizations: The Impact of National Culture. Entrepreneurship: Theory & Practice, 43(4), 751-772.
Radaelli, G., Dell'Era, C., Frattini, F., & Petruzzelli, A. M. (2018). Entrepreneurship and Human Capital in Professional Sport: A Longitudinal Analysis of the Italian Soccer League. Entrepreneurship Theory and Practice, 42, 70-93.
Tang, J., Tang, Z., & Cowden, B. J. (2017). Exploring the Relationship Between Entrepreneurial Orientation, CEO Dual Values, and SME Performance in State-Owned vs. Nonstate-Owned Enterprises in China. Entrepreneurship: Theory & Practice, 41(6), 883-908.
Wolfe, M. T., & Shepherd, D. A. (2015). 'Bouncing Back' From a Loss: Entrepreneurial Orientation, Emotions, and Failure Narratives. Entrepreneurship Theory and Practice, 39, 675-700.
Where do you think EO should be studied next, and how should it be measured?